On Saturday 6 July, in the heart of the Dolomites, precisely in Val di Sole, Armon , the first 4-star ski hotel of the Greenblu Hotels & Resorts group , was inaugurated.
The entire leasing process for the business unit was followed by the Hospitality Department of WCG-World Capital Group , advisor to both the owner – Pendragon Mountain of the Pendragon Real Estate Fund group – and the tenant – Greenblu Hotels & Resorts, a leading hotel chain with 4 and 5-star accommodations in Italy.
The hotel, with over 100 rooms, has undergone a major renovation and upgrade to a 4-star rating . Today , it offers guests a welcoming atmosphere, harmoniously blending modern design, natural materials, warm colors, and elegant furnishings, with meticulous attention to every detail.
The location is strategic: the property is just 100 meters from the largest ski lift in the renowned Campiglio-Dolomiti di Brenta area, close to the region's best ski resorts.
Armon—equipped with a restaurant, bar-bistro, wellness area, gym, swimming pool, and children's play area—is ready to welcome all its guests for a stay among the snow-capped peaks and pristine beauty of the Dolomites.
Vincenzo Gentile , CEO of Greenblu Hotels & Resorts , enthusiastically stated: “We are extremely proud to announce the opening of Armon Greenblu Hotel & Wellness, our group's first 4-star ski hotel, located in the heart of the Dolomites in Trentino-Alto Adige. This project represents a groundbreaking innovation and a significant step forward for Greenblu. Armon will undoubtedly be the ideal destination and oasis of relaxation for nature and snow lovers, offering a wide range of experiences for all ages and in every season. Our goal is to continue to aim higher, offering high-quality experiences that meet the diverse needs of our guests.”
"For us, it's crucial to forge new partnerships," stated Cristina Gentile , Senior Real Estate Consultant Hospitality at WCG , "among key players in the hotel industry, whether investors or hotel operators. The deal between Pendragon Mountain and Greenblu Hotels & Resorts is a prime example. We're delighted to see Armon's enhanced value, both in terms of asset quality and the property's commercial repositioning. Thanks to Greenblu's managerial experience and high-quality management, which will enable the development of a tourist destination for a national and international clientele characterized by the highest quality standards, the property's value is expected to increase, as a direct result of increased revenue."