An interesting opportunity to discuss issues related to automation in the fashion sector supply chain, which was attended by important players in the sector such as Samuele Baccanelli, Area Manager Central & Southern Italy of Rite Hite, Massimiliano Fochetti, Executive Vice President, Sales and Marketing of Smart Automation Solutions of Fives, Fabio Zucchini, Service and Revamping Manager of LCS Group, Andrea Sassaroli Business Development Director of GEODIS, Contract Logistics Line of Business in Italy, Marco Lazzerotti, Country Logistic BtoC Leader of Decathlon Italy and Marcello Casalini, Site Manager of FIEGE Logistics.

The proceedings were introduced by Andreas Züge, General Manager of Hannover Fairs International GmbH, who commented on the event: "On this occasion, we presented a new digital event, with the contribution of World Capital, on a highly topical topic, in a time of profound change, further accentuated by the pandemic. The speakers had the opportunity to comprehensively answer questions received during the live broadcast. The success of this event supports our decision to offer a calendar of events for the sector on our HFItaly Digital Hub platform. New initiatives will follow in the fall."

Moderating the discussion was Roberto Martinelli, Head of Logistics & Industrial at World Capital, who provided a brief overview of logistics real estate market trends in Italy before launching the discussion. He highlighted a trend toward investments in automation and sustainability, with areas of the supply chain such as e-commerce and logistics increasingly active and functional.

During the event, the results of the survey "Technological innovation in fashion warehouse logistics" conducted by the World Capital Research Department, commissioned by INTRALOGISTICA ITALIA, were previewed.