WCG – World Capital Group successfully participated in the training course “Sales Leadership & Team Empowerment” (ID 125141 – TITLE 20749), thanks to the financial support received from the European Union under the Lombardy Regional Programme ESF+ 2021–2027 – Second Edition.

 

The route represented an important opportunity for growth for the WCG commercial team, with the aim of strengthen strategic and operational skills in sales force management.

 

Through a practical and interactive approach, participants were able to hone their leadership skills, team motivation, performance management, and the use of advanced digital tools such as CRM, sales automation, and social selling strategies.

 

Among the main objectives of the course:

– strengthen the sales team's coordination and leadership skills;
– promote the empowerment of the sales force through motivation and active involvement;
– optimize performance management through KPI analysis;
– develop advanced negotiation and customer relationship techniques;
– integrate technological innovations into sales processes;
– apply coaching and mentoring methodologies to support professional growth.

 

The program included a mix of lectures, case studies, practical exercises, and role-playing, allowing participants to immediately apply the skills they acquired, with concrete impacts on individual and corporate growth.

 

In addition to this, WCG also conducted the course “ID 95661 Title 17023 Strategic Sale“: a dedicated training course, designed to equip participants with concrete tools and advanced techniques of communication and negotiation.
During the course, participants had the opportunity to explore new sales methods, aimed at overcoming traditional processes that often prove ineffective in today's context.

 

The goal was to provide practical strategies for acquiring, retaining, and retaining customers, transforming market challenges into opportunities.

 

“We strongly believe in the value of continuous training as a strategic lever to grow our talents and increase the competitiveness of the entire WCG team – declared Andrea Faini, CEO & Founder of WCG – This is why we are proud to have taken part in such a concrete initiative, finding the invaluable support not only of the Lombardy Region, but also of the European Union.”

 

The courses were made possible thanks to financial support from the European Union, as part of the initiatives promoted by the European Social Fund Plus.
The intervention was provided by Howie (ID 2460026), accredited body for professional training.

 

For more information: www.fse.regione.lombardia.it.