As we highlighted a few months ago, in China e - commerce platforms continue to show positive signs of development , thus strengthening the Chinese retail sector , which is constantly growing , above all thanks to the presence of well-established physical stores.
Focusing on the dynamic online scenario, two consolidated names emerge among the various players, such as Wechat and Taobao , and the “neo” Weidian.
Maybe not so much "new", Weidian is present on the web since 2011, with 12 million partners involved and 83 million visitors per month, this platform is capable of combining the main features of the other two large online sales giants.
In an single application, whose name literally means “mini-shop”, you can get a place di e-commerce, interaction with social networks e free hosting.
Accomplice to the fact of being fast e easy to use, the application of Weidian she managed to earn 2,1 Billion di € in 2014.
Furthermore, thanks to its portability, which make it usable both with iOS systems, that Android, in a short time the app has become leader in the Chinese mobile world, touching on the most varied categories: from clothing, to electronics, passing through gift items.
Thanks to his user experience, in addition, Weidian is able to give anyone the opportunity to open an online store in a matter of minutes, simply by uploading their personal and banking details to the portal itself.
Finally, the promotion of the products takes place through the "self marketing”, a nascent marketing strategy, which exploits the media power of social networks as an advertising showcase.
To open an online store on Weidian you can do everything yourself, while to receive information on the trend of the Chinese real estate market and to have ad hoc real estate consultancy , rely on us at World Capital , also present in China with 3 management offices in Shanghai, Beijing and Chongqing.